If you want your business to flourish, you have to make sure that you will keep getting good traffic from different sources. There are a lot of ways to attract traffic to your website but two methods are most common and most widely used.
Methods to attract traffic to your website
The two most popular methods to attract good traffic are:
- SEO – Search engine optimization or SEO is a method to increase your search engine rankings. This will enable you to rank higher in search results when people search for something similar to your niche or product.
- SMM – Social media marketing or SMM is a method to place ads on different social media platforms. Interested people would click on those ads which will send them to your landing page or website. It is also a great way not just to attract traffic but also to convert them into sales.
Why SEO is important
The importance of SEO is often overlooked when compared to SMM. Many people believe that SMM is a better way to attract more traffic. They think it is easier to convert that traffic which is true to some extent.
SEO is important because if you can land yourself on the first page of Google, you will be able to attract a lot of traffic. 90% of people who search for something most often go with the results on the first page. If you are on first page of Google, you will be able to attract a lot of organic traffic.
How to SEO today
There was a time when you could just write anything and stuff keywords in between. You only needed quantity and lots of backlinks. Things are not the same anymore. There are certain rules that you must follow in order for effective SEO today:
- Make the content relevant. The content you post must be relevant to the topic and does not include anything else.
- Write informational content that provides value to the people. Search for a problem that most of the people are experiencing in your niche. Provide a solution to that problem.
- Do keyword research. Check how your opponents are attracting more traffic and try to apply the same.
- Do write for one person instead of writing for a group.
Take experts help
You should not hesitate to consider expert help if you really want growth. There is one really good digital marketing agency in Chicago with a proven track record. You can visit them on their website here – https://comradeweb.com/services/digital-marketing/.